Sharon McBroom


Sharon is co-founder of People Create Limited and holds a first degree in Business Management and a recent Masters degree in Psychology. She combines a wealth of corporate experience – having worked for 15 years in marketing roles with iconic brands such as Shell UK, British Airways and Le Meridien Hotels – with senior commercial experience within the hospitality industry, including a board position as Marketing Director.


Within People Create, she focuses on executive and team coaching to support individual leaders build strategic organisational and culture change.


Sharon’s specialities include personal and leadership development, executive individual and team coaching with both senior leadership and smaller teams, in addition to improving team performance through behavioural observation and feedback.


Sharon is a member of the British Psychological Society and is accredited in the FIRO-B psychometric tool.